How to Choose a Logo Design Company

Choosing the correct logo design company isn't easy. There are hundreds of companies out there. Some are great, some are horrible.

Five tips to finding a logo design company:

1. Ask a friend

One method to find a logo design company is as old as the hills. Find a reliable friend who has purchased a logo and ask them where they got it. The key is to have a reliable friend.

Here's the kicker. You need to look at the logo they got and make sure you like it. If it's ugly don't expect anything better.

2. Play the Internet Version of Russian Roulette

This is the risky process where you don't ask anybody anything, you just dive in and hope for the best. Works. Somtimes.

3. Do your own online research

Do a Google search, find a logo company. Read their promises. File the info in a data base. Repeat process.

4. Ask Me

If you don't have any friends and are afraid to guess at which logo designer is good you can always ask me. Here is a short list of how I can help you out.

• I read the copy on the logo designer website - fine print included, looking for discrepancies in their offers and guarantees.
• I read reviews about logo design companies and quote the good and the bad.
• I read their online articles to measure their competency and baloney factor.
• I study their logo portfolio analyzing their artistic and design abilities.

I only select companies that can hit the proverbial home run.

5. How much can you afford?

It seems like a weird question to ask at this point but it will help you decide on a logo company.

If you can only afford twenty bucks for a logo then you have effectively eliminated the vast majority of quality logo designers.

My advice is to be patient and save up a few hundred dollars. If you lack patience you can always resort to more forceful methods to acquire the funds. Then go out and hire a real logo design company. You won't regret it.

Concluding thoughts

What I have discovered is that there are no perfect logo design companies in the world. Some very good ones to be sure, close to perfect maybe, but not quite.

It's always a safe be to go with the large established logo design firms with an established track record.