Do I Need a Company Logo?

Serious players in the business world are willing to invest tens of thousands of dollars in a company logo design. They know how important logos are. As a matter of fact some of the top business guru advice is, "Don't enter the marketplace without one".

Company logo design checklist:

You are new to the business world, whether online or off.
You are considering a business expansion.
You are considering an advertising campaign.
You would like instant recognition in the marketplace.

If you answered yes to most of the previous points then you may or may not need a business logo. I made the checklist a little fuzzy on purpose--you're only considering a business expansion--you are only considering an ad campaign. You probably don't need a company logo if you are only advertising to family, friends and around your local neighborhood.

You have concrete plans with regards to your businesses future.

You Will be expanding, you WILL be rolling out a marketing campaign. Then what? The answer is yes, by all means get yourself a corporate logo design. You will already be spending thousands of dollars on business improvements anyway several hundred dollars more for a great logo makes sense.

You are competing for consumers attention in the busy marketplaces of the world.

A logo can be a huge and immediate help in this situation. A logo, like a face, is quickly recognized and easily remembered and helps people start to make a connection to your business.

Well designed logos bring otherwise stale or boring business stationery to life. A custom logo win hands down in the advertising world.

Does having a company logo make sense if you are just launching a new website?

Yes. A logo helps establish online business credibility. This is especially important on the internet where credibility is difficult to come by.

Take a few minutes and visit some websites. (Don't forget to bookmark this one first of course.) The sites that are nicely designed and easy to navigate with a great logo design embedded in the header radiate professionalism and seriousness. You are more likely to do business with them.

The sites that are cheap looking with a "Slapped up in two minutes look" emit a careless attitude, the kind of fly-by-night persona that scares people away.

You are considering investing in a Yellow Pages ad.

You definitely need a company logo design if you will be advertising in the Yellow Pages.

I challenge you to quickly flip through a yellow pages book and notice which adds your eyes fall upon. You will discover that you notice the large display adds first, especially the adds with logos in them.

Why is that? Because we love to look at pictures. Pictures explain things in ways that words can't. Consider this, the large display adds with a company logo in them get the lion's share of the business. Go and do thou likewise.

What if, after all you just read you are still undecided about getting a corporate logo or not?

My recommendation is to go ahead and get one anyway.

A professional logo design isn't that expensive and you will be surprised at how many different ways you can use it to promote your business. It may just be the creative shot in the arm your business needs.

Next article: Can a custom logo make a difference in my business?